Search Engine Marketing involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) and attracting customers using search engines to your website by providing the answers or products and services they are searching for.

Search Engine Results Pages (SERPs) appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.

The main goal is to show your website in the first results every time someone searches for a certain term related to your business, products and services which will enable you to reach your customers while they are searching for these keywords.

This can be done primarily through paid advertising (SEM) or through adjusting website content and site architecture to achieve a higher ranking in search engine results (SEO). Hence Search Engine Marketing consists of two main methods:

• Paid Search Marketing includes pay-per-click (PPC), display advertising and retargeting campaigns. Each of these methods will drive more traffic to your site which means more opportunities to make more profits.
• Search Engine Optimization (SEO) refers to the process of growing your online visibility in non-paid (organic) search engine results.

Our experts in search marketing will ensure that your brand is easily found by consumers, through following a powerful strategy that makes your brand appears in the top the search engines.